Zero-Click Search
A search that ends on the results page itself, with the answer delivered in place and no click through to any website.
What is zero-click search?
Zero-click search is a search that resolves on the results page itself — through an AI Overview, snippet or panel — so the user gets the answer without clicking through to any website.
Zero-click search rewrites the deal SEO was built on: traffic is no longer the prize, because the answer never sends the user away.
Featured snippets, knowledge panels and now AI Overviews increasingly resolve the query in place. The majority of searches already end without a click to an external site. The page that supplied the answer still wins attention and trust, but only as a cited source, not as a destination.
For brands, this shifts the success metric from sessions to citations. If an engine answers using your content, you earn visibility and authority even when no one visits your site. If it answers using a competitor, you are invisible at the exact moment of decision.
This is the foundation of answer engine optimisation. SkuLift treats the cited mention, not the click, as the unit of value, and measures it as share of voice across AI engines and AI Overviews.