JSON-LD
The JSON-based syntax for embedding schema.org structured data that engines read first.
What is JSON-LD?
JSON-LD is a JSON-based syntax for embedding linked structured data in a page. It is the dominant way to express schema.org types — Organization, FAQPage, DefinedTerm — so AI engines and search can read a page’s meaning directly.
JSON-LD is the format that carries structured data: a script block of clean key-value JSON that engines parse without scraping the visible layout.
JSON-LD (JavaScript Object Notation for Linked Data) lets a page declare facts in a machine-readable block, usually a script tag in the head. Rather than guessing from markup, an engine reads typed statements: this entity is an Organization, with this name, these sameAs links, this FAQ. It is the W3C-backed, schema.org-recommended serialisation.
For AEO/GEO this is foundational. Structured data tells engines what an entity is and how its content is organised, raising the confidence with which a brand is recognised, disambiguated and cited. JSON-LD is the syntax; schema.org is the vocabulary it expresses.
SkuLift emits JSON-LD on every public page — DefinedTerm and BreadcrumbList on glossary cards, FAQPage on answer pages, Organization and Service site-wide — as a baseline AEO discipline rather than an afterthought.