Structured data

FAQ Schema

The schema.org FAQPage markup that labels question-and-answer pairs for engines to parse and cite.

What is FAQ schema?

FAQ schema is schema.org FAQPage markup that labels question-and-answer pairs in a page so AI engines and search can parse them explicitly. It makes each answer a clean, machine-readable unit ready to be quoted.

FAQ schema turns a list of questions into structured data — telling an engine exactly which text answers which query.

FAQPage is a schema.org type, usually emitted as JSON-LD, that marks up a set of Question entities each paired with an accepted Answer. Instead of inferring structure from headings, an engine reads the pairs directly: this is the question, this is its answer. That precision is what makes FAQ content disproportionately citable.

For AEO/GEO, FAQ schema pairs naturally with answer-first writing: each answer is already a self-contained, quotable unit, and the markup confirms its role to the machine. It is one of the highest-leverage structured-data additions for a page that buyers reach with natural-language questions.

SkuLift emits FAQPage JSON-LD across its public pages and recommends it as a standard AEO lift. It is a subtype of structured data built on the schema.org vocabulary and serialised as JSON-LD.