Brand Kit
The source of truth for a brand’s identity, feeding the brand-as-author validator and the article pipeline.
What is a brand kit?
The brand kit is SkuLift’s source of truth for a brand’s identity — logo, palette, fonts, voice anchors, ICP and positioning. It is used by the brand-as-author validator and the article-generation pipeline to keep output on-brand.
The brand kit is where a brand’s identity is captured once and then enforced everywhere the platform produces content.
A brand kit holds the durable facts of a brand: its logo and palette, its fonts, its voice anchors, its Ideal Customer Profile and its positioning. Rather than relying on a writer to remember the rules, the platform reads them from the kit — making identity a structured input, not a style guide gathering dust.
Two systems consume it. The brand-as-author validator enforces the editorial framing contract — the brand is the author, not the subject — at the validation phase of article generation. The article-generation pipeline draws voice and positioning from the kit so drafts sound like the brand from the first sentence.
In the closed loop the brand kit pairs with the knowledge base: the kit governs how the brand speaks, the KB supplies what it says. Both feed lifts, which a human gate approves before anything is published.