Most AI Share of Voice dashboards show a single number. A single number hides the only insight that matters: which level of the pyramid is driving the score. Without that breakdown, you cannot prioritize the right plays.
Level 1 — parametric
Parametric SOV measures how often the engine cites your brand using only its model weights — no web grounding. It captures permanent brand encoding. It is the slowest signal to move and the most defensible long-term moat.
Level 2 — web-grounded
Web-grounded SOV measures citations when the engine searches the live web. It moves fast but volatile, dominated by recency. Strong AEO content is the lever here.
Levels 3 + 4 — product-adjacent + branded
Product-adjacent measures citations on neighboring queries (use cases, problem framings) — a leading indicator of category ownership. Branded measures share when users name the brand explicitly — a hygiene signal.
A board-ready view requires all four. The deltas between layers reveal where to invest next.