Type A (Branded Query)
A query that contains the brand name itself — the person is already asking about you.
What is a Type A (branded) query?
A Type A query is a branded query: it contains the brand name. The person is already asking about you, so the test is whether the engine describes your brand accurately rather than whether it discovers you at all.
A Type A query is the easiest visibility to win and the most damaging to lose: the user named you, so silence or error is glaring.
Branded queries — your name plus a question about pricing, features, alternatives or reputation — mean discovery is already solved. What matters is correctness: does the engine describe your product faithfully, cite your own sources, and avoid hallucinating details or steering toward a competitor.
These queries reveal how well a brand controls its own narrative inside AI answers. Weak entity strength or thin authoritative content lets the engine improvise about you, which is where misstatements and competitor leakage appear.
In SkuLift's query framework, Type A sits alongside Type B (unbranded) and Type C (comparative). Type A protects the brand story; the other types measure whether you also win when the buyer has not yet named you.