MCP (Model Context Protocol)
Anthropic’s protocol for exposing tools and resources to Claude — the most-used protocol agent-side.
What is MCP?
MCP (Model Context Protocol) is Anthropic’s protocol for exposing tools and resources to Claude. It is the most actively used of the three agent protocols; SkuLift’s orchestrator and sub-agents leverage MCP-style tools internally.
MCP is how Claude reaches the outside world — a standard way to hand an LLM tools, data and resources it can call.
The Model Context Protocol standardises the connection between an AI model and the tools and resources it can use: it lets Claude list available capabilities, call them with structured arguments, and read back results. This turns a chat model into an agent that can query systems, fetch documents and take actions.
Of SkuLift’s three protocols, MCP is the most actively used on the agent side. The orchestrator that drives the closed loop, and its sub-agents, leverage MCP-style tools internally to measure SOV, read the knowledge base, and prepare lifts under a human gate.
MCP also matters for visibility because Claude is one of the four engines SkuLift measures. Understanding how an Anthropic agent gathers context clarifies why answer-first structure and clean structured data make a brand easier to surface and cite.