Entity SEO
SEO organised around entities and their relationships in a knowledge graph, rather than around individual keywords.
What is entity SEO?
Entity SEO is search optimisation organised around entities and their relationships in a knowledge graph, rather than around individual keywords — making engines understand what your brand is, not just match strings.
Entity SEO answers a different question than keyword SEO: not which words rank, but whether the engine knows what your brand actually is.
Keyword SEO matches strings; entity SEO makes engines understand things. The work is to establish your brand and products as clear entities — consistent naming, structured data, sameAs links, Wikidata presence and relationships to the right categories — so a knowledge graph resolves them unambiguously.
This matters because AI engines reason over entities, not keywords, when they compose and cite answers. A well-modelled entity is easy to recognise, describe correctly and connect to a buyer's need; a poorly modelled one is easy to confuse, omit or hallucinate about.
Entity SEO is the structural foundation under AEO and GEO. SkuLift treats brand-entity strength as an upstream lever on share of voice, since engines mention and cite entities they can confidently identify.